The Full Story
Across Industries
Over the past 40 years, I’ve refined my craft across multiple industries, from advertising and marketing to office equipment sales. Each role gave me new insights into customer psychology, negotiation, and the art of closing deals. But it was in the Powersports industry that I truly found my stride, climbing the ranks to ultimately own and operate my own dealership.
When the 2008 financial crisis hit, I had to pivot—fast. I took a bold step into restaurant ownership, launching The Rock Bar and Grill in Plymouth, Michigan. Within two years, my partners and I successfully scaled and sold the business, proving once again that the principles of sales and leadership apply across industries.
From there, I stepped into the mattress and furniture industry, where I spent eight transformative years refining high-level sales strategies, understanding consumer behavior, and developing innovative approaches to customer engagement and conversion.
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A Sales Blueprint for Success
Through every venture, one thing remained constant: the ability to sell is the ability to succeed. Whether it’s closing a deal, building relationships, or creating lasting business opportunities, the principles of sales mastery have carried me through every challenge and triumph.
That’s why I wrote It Begins With Me: A Sales Blueprint—a culmination of decades of experience, lessons learned, and strategies that work. Inside, I break down the psychology of selling, real-world techniques, and a proven system to help others unlock their full earning potential and dominate in their industry.
If you’re ready to break into the top 5% of earners, this blueprint is your key to success. Tap into your inner lion, roar with confidence, and transform your sales game.
Your journey to sales mastery starts here. Let’s take that first step—together.